30°W
Free Companion Guide

There are two ways to participate in the economy.As a consumer, or as an owner.

Real financial strength is created by owning the structures consumers pay into.

Your Money Has a Second Job You Don't Know About — book cover by Travis Fairbairn

Almost everything we’ve been taught prepares us to be good consumers. Pay your bills on time. Keep a little set aside. Put some into a 401(k) and hope the market is kind on the day you decide to retire.

The reality is the economy runs on consumers fueling owners. Your 401(k), your electric bill on autopay, your credit card balances, your savings sitting in a bank — they’re all fueling an economic engine in the background you don’t get to partake in.

That’s 30West’s sweet spot — turning consumers into owners of the economic systems they’re already using every day.

What You'll Discover

Three questions the guide will answer for you.

No.01

Where is my money going that feeds an economic engine?

No.02

What changes can I make to move towards becoming an owner of that engine?

No.03

How can becoming an owner of that engine creates value for me?

Grab Your Free Guide

Creating Financial Tailwinds

Your Money Has a Second Job You Don't Know About — free companion guide mockup

Free · Field Guide

Your starting point

Get the field guide. Start the shift.

No spam. Just the stuff worth knowing.

Prefer to talk first?

Book a free 20-minute call
30°W · Intro
30.2672° N · 97.7431° W
A Word From Travis

Why a pilot is talking about money.

As a pilot, if anything happens to you medically, you can lose your career in the blink of an eye — and that almost happened to me.

Travis Fairbairn

Pilot · Entrepreneur · Fort Worth, Texas

What's Inside

Six Problems. Six Real Stories.

Each one is based on how real members are using this model today. Ask yourself which one sounds like your life.

No.01

Your savings is working against you

What changes when you redirect the same monthly habit into a structure built for members — not institutions.

No.02

You want to help but can't afford to give it away

How five neighbors covered a year of each other's utility bills without anyone spending a dollar they didn't get back.

No.03

Your business can't get capital without giving something up

How a Fort Worth tradesman got $25,000 in equipment — no bank, no personal guarantee, no equity given away.

No.04

Your church has a vision bigger than the budget

How a congregation funded a full renovation using a structure where the same dollar that funded the project stayed intact — and can be used again for the next one.

No.05

You need capital but the timeline is working against you

How a couple got $10,000 for a critical repair in twelve months — and redeemed nearly $38,000 at month 60.

No.06

Your family has a dream traditional paths can't fund

How a family came together to fund flight school for their daughter without anyone depleting their savings.

Who This Is For

This was written for you.

Families

You're disciplined with money and you save when you can. But somewhere in the back of your mind you know the system you're using to save is filling the bank's coffers — not yours. You want your money building something real for your future and for your community. You're just not sure the current system is designed to get you there.

Small Business Owners

You work hard and you're a master of your craft. But that doesn't always translate to capital. Banks want collateral you'd rather not pledge and personal guarantees on everything you've built. Every path to growth seems to cost you something you'd rather keep.

Churches & Nonprofits

Your congregation gives generously and you're grateful for that. But there's always a gap between what the regular budget can absorb and what the vision actually costs. Every special campaign asks your people to do more — and there's only so many times you can go back to that well.

What if you could do what you're already doing — but in a capital structure built to create value for you instead?

Real Results

Real people. Real results.

I knew I needed to invest our money so we were prepared for our kids' future education costs. But I didn't want to risk losing it. Turns out there's real value in simply saving money — if it's in the right environment.

Local Fort Worth Pilot

What made this different is that our members participated over and above what they were already giving. The money was held the entire time — never spent. When the project was funded, that same pool was still intact and ready to be allocated to the next thing we needed.

Fort Worth Pastor

I'd been turned down twice for a business loan. This was the first structure where my consistency allowed me to control the amount of capital I needed — without giving anything up.

Small Business Owner

Dallas

As Heard On

Featured conversations on building quiet wealth.

30°W · Spotify
Spotify

The Taking Initiative Podcast

From Cockpits to Capital

Insights from a pilot's journey — aviation, entrepreneurship, and leveraging community

30.2672° N · 97.7431° W
30°W · Spotify
Spotify

The Taking Initiative Podcast

Harnessing Collective Power for Business Growth

Leveraging community capital, operators, and collective power inside The Community Corp

30.2672° N · 97.7431° W
30°W · Apple
Apple Podcasts

Wealth Warehouse

Episode 195

Infinite Banking — what our clients actually do, Part 1

30.2672° N · 97.7431° W
30°W · Apple
Apple Podcasts

Wealth Warehouse

Episode 196

Infinite Banking — what our clients actually do, Part 2

30.2672° N · 97.7431° W
About Travis

Helping Families Create Financial Tailwinds

Travis Fairbairn, founder of 30West Consulting
Founder
Fort Worth · Texas

Travis Fairbairn

Managing Partner · 30West

I've always been naturally curious, and I accept the reality that valuable spaces of people and places exist that I just haven't discovered yet. Both my introductions to aviation and my introduction to our movement here were shaped by that thinking.

I'm also just wired for people. I tried the solo entrepreneur path once. It's not me. I get lonely. I think in terms of community. In other words: how can I partner with other like-minded people to leverage our shared unique abilities and experiences, to build something bigger than any of us? Also, making new friends is awesome.

At home, I'm a husband and a dad. My wife and I have two sons, both adopted (another example of an area of life that required me to be open to discovering), and that journey has deeply impacted my relationship with "living". I have learned that we aren't here for mere pleasure. We are here to fulfill a purpose. With purpose comes both suffering and pleasure.

If I could design a perfect day… it would be waking up in the mountains of Montana with a cup of coffee, jumping in the bush plane and going exploring, followed by some remote hiking or fly fishing (or even some snow skiing if it's winter). And of course, both my kids are pilots and are formation flying with their own bush planes as we go on adventures with my wife and me!

Travis Fairbairn

Pilot · Managing Partner, 30West Consulting · The Taking Initiative Podcast

Final Approach

Ready to see what this looks like for you?

Book a 20-minute conversation and I'll walk you through what fits your situation — no pitch, no pressure.